Optimize every channel with a Self-Learning Data Cloud

Perebel captures every customer interaction β€” meetings, calls, in-store visits β€” and learns your business's normal baseline behavior to surface unknown growth opportunities, then orchestrates Social, Email, Search, Video, Retail Media, and Direct Mail from one cloud.

← Back

Google Ads Builder

Harbor & Co Β· $0/mo Β· tROAS %

Today Build Launch Manage

Up next

Add negative keywordsscrub β†’
Upload landscape creativetray β†’
Set tROAS targetcontext β†’
Launch checklistchecklist β†’

Creative tray Β· 11 needed

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Overview People (4) To-dos (16) Meetings Calendar Campaigns

Campaigns Dashboard

Email Studio, Google Ads, and the funnel builder to path them out Β· Harbor & Co.

Email Studio

Lifecycle library, flows, A/B tests.

Open Studio β†—

Google Ads

Brand defense, PMax, shopping, retargeting.

Open Builder β†—

Funnel Builder

Sync GA4, set stages, project CAC.

Path a campaign β†—

Emails

12

Flows

6

Sent

4,000

Opens

1,884

47.1%

Clicks

180

4.5%

Email library Flows Test results

Powered by Self-Learning AI, Perebel learns your business's normal 'baseline behavior' to surface unknown and unpredictable growth opportunities. Organizations rely on it to illuminate and act on the full range of customer signals β€” from novel channel trends to churn risks.

Set up advertising campaigns that actually help your brand

  • β€”Learns your business from the ground up β€” no historical campaign data required
  • β€”Builds an understanding of what's best for ads performance from every customer interaction & competitor strategy
  • β€”Distinguishes high-impact campaign strategies from low-intent strategies from your existing channels
  • β€”Acts autonomously with surgical precision - enforcing best practices for every channel
  • β€”Make every view and click count with personalized marketing content at scale
  • β€”Automated workflows create landing page improvements based on customer interactions β€” link clicks, site visits, and more
Perebel Google Ads Campaigns & Builder ← Back to Campaigns Dashboard

MOSCOT Glasses

MOSCOT Β· New York, NY Β· $0/mo Β· tROAS %

Campaigns

4

Ad Groups

1

Keywords

6

Daily Budget

$13

Today Context Build Launch Email Manage

Up next Β· Wednesday, August 26

01Set customer goals β€” drop a transcript or type the targetscontext β†’
02Creative tray is short 11 assets β€” drop them in belowtray β†’
0326 launch checklist items open β€” measurement gates everythingchecklist β†’
04Fill in last-30-day spend and results on the scrubscrub β†’

Creative tray Β· 11 assets still needed

drop files on a slot, or click add

Landscape 1.91:1

1200Γ—628

3 LEFT

Square 1:1

1200Γ—1200

3 LEFT

Portrait 4:5

960Γ—1200

3 LEFT

Logo 1:1

COVERED
M

1200Γ—1200

Logo 4:1

1200Γ—300

1 LEFT

Video

YouTube Β· 6s+

1 LEFT

Plan a campaign Β· scope it here, then build it out in Build

Search Performance Max Demand Gen Shopping ad groups 3 keywords 20 attach brief
context notes β€” audience, offer…
Add to plan

No campaigns planned yet. Pick a type, size it, attach the brief, and it shows up here β€” and on Up next once you mark it Building.

One self-learning cloud that optimizes every channel, audience, and metric

Because Perebel learns what's normal for your business, it surfaces the signals that move revenue β€” and orchestrates every channel as one measured engine.

↑ Higher ROAS

2.1x

ROAS lift across integrated campaigns vs. channel-siloed media plans.

Perebel Business Data Cloud

Activations across every channel

Perebel
Home
Tasks
Campaigns
Spring visit pushrunning
Em

Email β€” 3-send nurture

to lapsed VIPs

Started
RM

Retail Media β€” sponsored

"price match" creative

Queued
DM

Direct Mail β€” 12k pieces

to lapsed VIPs

Scheduled
↓ Lower CAC

40%

Lower customer acquisition cost with self-learning audiences and lookalikes.

Self-Learning Business Management System

Catches what changes

Perebel
Home
Transcripts
Tasks
Campaigns
Signal Β· Tue 2:14pmnew behavior

Customer request

"Can I create a black version of the Backpack for website?"

β€” recurring across multiple channels

Why this matters

GRAsked on Google Reviews10Γ—
CSAsked on support meetings7Γ—

Created task

Creating black product picture for Google Merchant Center

Will add to campaigns

Email Google UGC
↑ Faster Launch

5x

Faster campaign launch β€” from weeks of handoffs to days of autonomous go-live.

AI Growth Strategist

Explains why, drafts what's next

Perebel
Home
Transcripts
Tasks
Campaigns
PerebelPerebel Analystonline

Why am I getting unqualified leads?

You need a website blog to capture emerging Answer Engine Optimization (AEO) search traffic.

Can I spin one up before end of day?

Spin it upShow me the calls β†’

Integrations & data intake

Metanoia Machines

Instantly ingest new forms of telemetry, share AI insights across established workflows, and deliver autonomous activation across channels β€” all from one central hub.

Perebel Perebel
Data Cloud
Metanoia Hub
CRM
E-commerce
POS
Ad Platforms
WhatsApp
Social
Email
Google Workspace

Activate to

Workflows

Activate to

Campaigns

Activate to

Slack & Teams

Activate to

CRM & CDP

One-click integrations. Ingest new telemetry the moment a source comes online, share AI insights into the tools your team already lives in, and deliver autonomous activation across every channel.

Expert services

Humans behind the machines

Ask the Expert

Rapid feedback on any signal, campaign, or audience β€” easy chat access to Perebel specialists who know your business.

  • β€”Rapid feedback, in plain language
  • β€”Easy chat β€” no ticket queues
  • β€”24/7 assistance

24/7 Proactive Signal Notification

We watch your learned 'baseline behavior' around the clock β€” and push the moment something novel or unpredictable emerges, before it costs you revenue.

  • β€”Proactive alerts on novel signals
  • β€”Churn-risk and opportunity warnings
  • β€”Routed to the right team, instantly

Areas of coverage

Self-learning across every marketing surface

Perebel learns the baseline behavior across every channel β€” online and off β€” so no signal escapes your growth engine.

Social Media

  • β€”Organic & paid social listening
  • β€”Creator & influencer signal
  • β€”Audience clustering by intent
  • β€”Viral trend detection
  • β€”Brand sentiment shifts

Email

  • β€”Lifecycle & nurture signal
  • β€”Open/click intent scoring
  • β€”Subject-line & offer learning
  • β€”Churn & reactivation triggers
  • β€”Deliverability anomalies

Search

  • β€”Paid & organic query intent
  • β€”Emerging keyword demand
  • β€”Competitor share-of-voice
  • β€”Landing-page performance
  • β€”Zero-click & AI-search trends

Retail Media & POS

  • β€”Sponsored product performance
  • β€”In-store vs. online attribution
  • β€”Basket & basket-affinity signal
  • β€”POS inventory & promo lift
  • β€”Retail network telemetry

Web & Mobile

  • β€”On-site behavior & funnel signal
  • β€”App engagement & retention
  • β€”Personalization & A/B learning
  • β€”Geolocation & local intent
  • β€”Conversion anomalies

Offline

  • β€”Direct mail response & lift
  • β€”Event & experiential attribution
  • β€”Broadcast & OTT exposure
  • β€”Call center & voice signal
  • β€”Offline-to-online matching

Metanoia Machines

One hub for every form of telemetry

Instantly ingest new forms of telemetry, share AI insights across established workflows, and deliver autonomous activation across channels β€” all through one-click integrations into the Perebel hub.

Perebel Metanoia
Machines
CRM
E-commerce
POS
Email
Social Platforms
Ad Platforms
Google Workspace
WhatsApp

Ingest

Instantly ingest new forms of telemetry β€” from CRM and POS to WhatsApp and ad platforms.

Share

Share AI insights across established workflows β€” Slack, Teams, Google Workspace, and your stack.

Activate

Deliver autonomous activation across channels β€” one-click, from the same hub.

Insights & playbooks

What's working in self-learning marketing

Browse all resources
Playbook

The self-learning media plan that lifted ROAS 2.1x

How a DTC brand let Perebel learn its patterns of life β€” then orchestrate Social, Email, and Retail Media as one engine.

Retail

Closing the online-to-offline attribution gap

Unifying POS telemetry with digital ad exposure to prove in-store revenue β€” learned, not modeled.

GTM

From voice signal to pipeline in 5 days

How GTM teams turn VOX Memory Systemβ„’ signal into campaign-ready audiences β€” automatically.

Research

The 2026 State of Self-Learning Marketing Data

Our annual benchmark on channel unification, CAC, and ROAS across 400 brands.

Expert services

A dedicated expert team, plus 24/7 signal watch

Ask the Expert

Rapid feedback on signals, segments, and campaigns β€” easy chat with MBA consultants, strategists, and engineers assigned to your engagement.

  • β€”Rapid feedback on what the AI surfaced
  • β€”Easy chat β€” no ticketing, no waiting
  • β€”24/7 assistance from your dedicated team

24/7 Proactive Signal Notification

Perebel watches your baseline behavior around the clock β€” and proactively notifies the moment a novel signal or churn risk appears, so you act before the dashboard catches up.

  • β€”Proactive alerts on novel & unpredictable signals
  • β€”Churn-risk warnings before they surface in reports
  • β€”Always-on watch across every channel

What's new

Read the journal
Product Β· Aug 2026

Metanoia Machines now sync Retail Media in one click

Ingest new telemetry and activate Walmart, Amazon, and Instacart from the same hub as your email and social.

Research Β· Jul 2026

The 2026 State of Self-Learning Marketing Data

Our annual benchmark across 400 brands on channel unification, CAC, and ROAS.

GTM Β· Jul 2026

From VOX voice signal to campaign audiences

How the VOX Memory Systemβ„’ feeds lookalike audiences and ad creative β€” automatically.